How is the word `niche’ pronounced?

The word consists of only one syllable and it rhymes with `pitch’, `ditch’, and `stitch’. This is how some people pronounce the word. Others, however, pronounce the `i’ like the `ee’ in `see’, `bee’, and `fee’, and the following `che’ like the `sh’ in `sheep’, `she’ and `sheet’. The word has many different meanings, and one of them is finding a job or activity that is perfect for you.

*Ganeshan is extremely unhappy because he has been unable to find a niche for himself.

Sourced from The Hindu ‘Know Your English’ Series, October 24, 2005.