Thursday, 1 December 2011

`Bangalored’

The Americans invented this word, and they have been using it quite frequently. As you know, many multinationals, in order to save money, are outsourcing their work to cities in India. When an American says that he has been `Bangalored’, what he means is that he has lost his job because his company has decided to move its operations to a city in India — not necessarily Bangalore.

Example:  According to the article, another 10,000 people will be Bangalored by the end of the year.

It is not often that the name of a city is used as a verb. You may wonder why the Americans chose the city of Bangalore. You must remember that during the early stages of outsourcing, most of the companies were moving to this city — Bangalore was then perceived as the Silicon Valley of India. The Americans’ fear of losing jobs to the city of Bangalore gave rise to another word — `Bangalorephobia’.

Source: ‘Know Your English’ (The Hindu) – October 30, 2006.

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